Income Engineers Guild
Income Engineers Guild

The Horizon Method, from David White

A working business plan on day one. Consolidate what works, and get more of it.

Push the horizon out so the business is no longer on the edge.

A working business plan is four free modules you open in the browser today, with no account. You use it to see what already works, do more of that, and push the horizon out so the business is no longer on the edge.

Start the four free modules

No customers yet? Start with the first five, not this app. How To Start A Business Without Any Money.

David White

The business is real. It is still on the edge.

This is not a pack you write for a bank. The job is not to look bigger, buy more kit, or start again. It is to consolidate the business you already have.

What usually stops you is the thought: something else to learn, something else to take up my time. This is a tool, closer to Microsoft or Adobe than to a course: you run the working business plan instead of studying one.

How this working business plan runs

The modules track the human side of the work you already do: what a client actually said, the two smallest acts today, which opportunities you took and which you declined.

That record is how you see what to repeat, how you stop drifting into things that do not pay, and how the horizon moves out. It does not count invoices. It does not replace your accounts package.

Four modules are fully open. Two later ones use memory and pattern-finding once you have a record. Those can wait. The daily engine does not.

Start the four free modules

Start the plan in the browser

  1. Open the four free modules. No account.
  2. Do today’s small acts. Write what the client said. Notice what already works, and do more of that.
  3. Create a free account when you want the same record on your phone and your desk, or when you want other people at the same stage.

If you think you have a business and you do not have customers yet, this is the wrong tool. Get clients first. How To Start A Business Without Any Money.

Written by someone who already made the expensive mistakes

David White. Four decades building and running businesses after the start. Electronics engineer first. Then Xerox, to learn sales. Then Alterindex in Newbury (twenty people). Then Weboptimiser (sixty people, twenty years). Clients have included Cartier, Disney, and Bayer.

He wrote the books because the way through was satisfying clients, not giving up, and learning in public.

David is an uber expert at internet marketing. For example, what he doesn’t know about search can be written on the back of a (small) stamp and probably isn’t worth knowing. He comes highly recommended.

Guy Phillipson, then chief executive of the IAB, 2007

About David

If this feels like homework

I haven’t got time for another system.

The free modules are the daily floor: a harbour check, a bearing, a twenty-second note of what the client said, two small acts. If it takes an evening of study, you are in the wrong place.

I already have accounts software.

Good. Keep it. This does not do VAT, forecasts, or balance sheets. It tracks client interactions.

I don’t have customers yet.

Do not start this app. Read How To Start A Business Without Any Money and get the first five. Then come back.

What does this cost?

The four modules that are the method are free in the browser. You can go further later. The site will not pitch you a price.

Let’s get started. We’ve got this.

A working business plan on day one. Consolidate what works, get more of it, push the horizon out. Open the four free modules. No account.

Start the four free modules

Meet David White

Go further into the method