About David White
Most business advice comes from people who have never had to build without a safety net. David White has done it for over forty years.
Built without funding
David founded is a serial entrepreneur who established and built the first digital marketing agency: Weboptimiser, a London based search engine marketing agency in the 1990s. He ran it for more than twenty years without institutional funding. No investors, no big cash injection. Customers paid for the work, and the business grew from there.
His years of experience, since and prior to Weboptimiser is the foundation of How To Start A Business Without Any Money. The book isn't theory or motivation. It's what happens when you have to earn your first customers before you have capital.
Trusted by brands that can't afford mistakes
Over four decades, David has advised some of the world's best-known organisations, including IBM, Disney, Vodafone, Sony, Marriott, Ernst & Young and Adobe. He has also worked with premium luxury and entertainment brands, where reputation and positioning matter as much as the numbers.
He formerly chaired the UK and EU IAB Search Council, helping to set banner advertising standards. He has shaped how an industry works, not just followed it.
What this means for you
If you're starting with little or no money, you don't need a guru. You need someone who has built from scratch, worked at the top end of business, and can show you the practical steps in plain English.
That is what David offers.
Trained as an engineer
David began his career in electronics engineering, working on radar guidance systems, where a system either hits its target or it doesn't. He still looks at a business the same way: find the fault, fix it, test the result. He then built sales skills on top of that, through his Xerox sales training and by building and selling his own computer distribution business.
You won't get vague encouragement from him. You'll get a method you can follow, step by step.
Independent, with nothing to sell you but the work
David isn't pushing a platform, a franchise or a funding route. He runs several digital ventures on his own, without staff or offices, and owns the systems behind them rather than renting them from someone else. He believes the same should be true for you: build assets you control, not a business that depends on another company's rules.
Income Engineers Guild
People at the same stage
You are not a reject. You might be in the wrong door.
The Guild is people at the same stage, with the author and other members offering suggestions and free resources. If you already have a business, start the four free Horizon Method modules. If you are still deciding, stay here. If you have no customers yet, get the first five somewhere else first.
Start the four free modules
If you already have a business
The live offer on this site is The Horizon Method: four free modules in the browser, no account. You use them to see what already works, do more of that, and push the horizon out so the business is no longer on the edge.
Start the four free modulesIf you do not have customers yet
This is the wrong tool. Get clients first. Read How To Start A Business Without Any Money and get the first five. Then come back.
If you want other people at the same stage
Create a free account when you want the same record on your phone and your desk, or when you want other people at the same stage. That join is short questions, no payment on this site. The four modules stay open in the browser without an account.
Open the modules, then register when you want sync or company.